The Packaging Matters as Much as the Content

Intention. It’s a powerful word and an even more powerful concept. When we do things carelessly or haphazardly or even just in a routine way, the product we put out there often shows it. Even if on a subconscious level, consumers respond to intention in a very positive way. When planning a curriculum, it is important to be intentional about everything from pedagogy, to set inductions, to environment (room, mood, physical, social), to pre-communication about the program, post-learning reflection, and materials used. All too often, education leaders focus on the core content but aren’t focused on being intentional about the delivery of the content and especially not intentional about the “trappings” that surround the delivery and the content. This concept is important to transfer to staff meetings, celebrations, recruitment events, fundraisers, PR/marketing …. well, everything.