Amplifying for Greater Good

I was sitting at dinner the other night with the digital strategy director of a local Jewish organization.  We were talking about how our two organizations (well, both of mine and hers – so three) utilize social media and integrate it into a larger communications plan. We were discussing how advantageous it would be if Jewish organizations in the same community made an agreement (call is a brit) to re-tweet and to share on Facebook each other’s events and announcements.  It sends a true message to the Jewish community when the organizations which serve as its infrastructure work together for a greater good.  Reach out to the other social media professionals in your city for a community-wide gathering.  Offer some professional development, share some ideas, and make that covenant.  As we approach 5774, may this be a time for renewal for all of us.  Shanah Tovah U’Metukah.